CJ Column

コラム

Brainstorming Fantasy

 

During a traditional Japanese business meeting, one participant started spurting out dozens of ideas about how to solve a current business crisis. At first the businessmen around him assumed he was having a nervous breakdown. Then it dawned on them that this was the renowned “brainstorming” they had heard of, a creative process invented by an advertising executive in the 1950s.

Like jazz musicians improvising at the slightest opportunity, they threw caution to the wind, cast formality aside and started sharing any ideas that entered their minds. All ideas were written down with equal enthusiasm. No ideas were criticized and nobody was belittled. Pretty soon everyone was inspiring everyone else to ever higher heights of creative thinking. Funny, impractical and outrageous ideas were shared without regard to planning, production, cost or other realities of the business world.

When the energy and excitement died down, they started looking through the list. Most ideas were ridiculous and put good-natured smiles on their faces. But a few shockingly insightful ideas stood out like golden nuggets.

Through happy happenstance they stumbled upon one game-changing idea that changed everyone’s perspectives, sent their profits soaring, kicked off a revolution, launched a new paradigm and transformed their world.

Years later, when they were all billionaires, they looked back and wondered why they hadn’t tried brainstorming before.

J.M  アメリカ人コピーライター

一覧に戻る

お問合せ

以下のフォームにご入力の上、送信ボタンをクリックしてください。

企業名 企業名を入力してください
お名前 [必須] お名前を入力してください
メールアドレス [必須] メールアドレスを入力してください
電話番号 電話番号を入力してください
お問い合せ内容 [必須] お問い合わせ内容を入力してください

個人情報保護方針

個人情報の取り扱いについて

個人情報の取り扱いについて同意してください

ログインをすると、
会員限定記事を全文お読みいただけます。

パスワードを忘れた方へ

  • ログインIDを入力してください。
  • ログインIDを正しく入力してください。
  • パスワードを入力してください。
  • パスワードを正しく入力してください。
  • ログインID、パスワードが間違っています。


ログイン実行中

ログイン完了!ページを再読込します。